A crew member adjusting the 360 camera rig in the stands at the Etihad Stadium

Match day at the Etihad in VR360, from the tunnel and the changing rooms to the grass being cut, made with Jaunt VR. Best Branded VR at Raindance, where it had its world premiere.

What it was

Match Day gives Manchester City fans anywhere in the world a place at the Etihad Stadium on a match day: the tunnel, the changing rooms, the pitch being prepared, the players. It premiered at Raindance in 2017 and won Best Branded VR there.

Technical approach

Directed and produced by Adam May, with post production in Vision3's VR grading suite.

In their words

Using a high quality stereo VR, the VR experience gives fans an authentic, behind-the-scenes look at the matchday atmosphere in the Etihad Stadium.

Sport Industry Group · Read ↗
"The Manchester City Match Day experience perfectly showcases what can be achieved with modern VR, and complements the fast-paced and passion-filled nature of Premier League football.

Sport Industry Group · Read ↗