Still from Critical Distance (Vision3 / Vulcan, 2020)

Vision3 / Vulcan · 2020

Critical Distance

A holographic orca diving through dark water, in Critical Distance

Social AR on HoloLens 2: audiences among the endangered Southern Resident orcas, seeing echolocation as sound in space. Tribeca 2021, made with Microsoft.

What it was

Critical Distance puts the audience in the Salish Sea with Kiki, a five-year-old orca, and her family, J Pod, a group of twenty-two endangered Southern Resident orcas. Through Kiki the experience shows how the pod lives by sound, and how human activity disrupts it. While the pod's fate is uncertain, it ends with hope and with what has to change for Kiki, her family and the water they live in.

Created by Adam May and Chris Campkin for Microsoft's HoloLens 2 (the Tribeca listing names Adam May as project creator and Chris Campkin as key collaborator), it was an official selection of the 2021 Tribeca Film Festival, in partnership with Microsoft.

Since the Smithsonian it has toured Canada: the Canadian Museum of Nature in Ottawa in June 2024, the Manitoba Museum in Winnipeg from June to September 2025, and the Royal BC Museum in Victoria from January to July 2026, where the season opened with it.

Technical approach

A social augmented reality experience on Microsoft's HoloLens 2. Audiences connect with the close-knit family and experience the daily perils facing it, and "see sound": Kiki's world of echolocation, and how human activity disrupts it.

Critical Distance

On camera

Everything on camera

In their words

  • The season opened with a powerful mixed-reality experience that brings visitors into the underwater world of endangered orcas.

    Douglas Magazine · Read ↗
  • "We wanted to take the emotional impact and turn it into positive action," said Scott Mullenix, director of communications with Nature Canada, noting that he expects many visitors will be moved by the threats orcas face after seeing them up-close.

    Times Colonist, Hannah Link · Read ↗
  • Guests can reach out and touch Kiki and her family during the show, using technology that gives the feeling of tactile feedback.

    Times Colonist, Hannah Link · Read ↗
  • Anyone who has dreamed of swimming with orcas can now have their wish granted at the Royal B.C. Museum with a little help from an augmented-reality headset.

    Times Colonist, Hannah Link · Read ↗
  • Created in collaboration with scientists, conservationists and Indigenous knowledge holders, Critical Distance uses immersive technology and emotional storytelling to make complex issues personal and inspire action.

    Royal BC Museum · Read ↗
  • Journey alongside J-Pod, a group of 25 endangered Southern Resident orcas living in the Salish Sea off the coast of Vancouver Island.

    Art-BC, Art-BC · Read ↗
  • Launching its Canadian tour in Winnipeg for Ocean Week 2025, Critical Distance transports visitors into the Salish Sea, home to a pod of endangered orcas known as the Southern Resident Killer Whales.

    Manitoba Museum · Read ↗
  • These are the underwater vocalizations of killer whales, and they form the backdrop of a dazzling "immersive augmented reality experience" called Critical Distance.

    Nature Canada · Read ↗
  • With Microsoft's HoloLens, Amy, Adam, and the Vision 3 team saw a chance to turn the tide.

    Microsoft Unlocked · Read ↗
  • Critical Distance, at once visceral and tangible, is a shared experience that immerses us and our fellow humans alongside holograms of the last Southern Resident orcas, showing us what it's like to swim with Kiki and her pod, touch her skin, and feel the hearing loss she experiences when boats pass overhead.

    Microsoft Unlocked · Read ↗
  • But unlike other AR experiences, which are generally passive, the HoloLens 2 and its hand tracking features allow you to virtually touch the orcas, delivering visual feedback whenever you do, thus making the immersive experience that much more realistic.

    Next Reality · Read ↗
  • The team behind the new immersive experience includes Hollywood veteran studio Vision3 along with support directly from Microsoft.

    Next Reality · Read ↗
  • Critical Distance, opening on September 29 at the Smithsonian museum, immerses visitors in a holographic pod of orcas struggling to survive in the Pacific Ocean's Salish Sea.

    blooloop · Read ↗
  • But when viewers put on their HoloLens headsets, they're a step closer to understanding how sound affects the orcas.

    ARTnews, Shanti Escalante-De Mattei · Read ↗
  • The Southern Resident Orcas of the Pacific Northwest face extinction.

    Tribeca Festival · Read ↗

Stills

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