Still from BBC 3D Olympics (BBC Sports, 2012)

BBC Sports · 2012

BBC 3D Olympics

An athlete in profile against black, lit from the side, from the BBC 3D Olympics idents

The idents that opened the BBC's 3D coverage of London 2012 each evening: Olympic hopefuls shot in native stereo on Phantom high-speed cameras. Lumiere Award for Best 3D Commercial.

What it was

To launch the BBC's 3D telecast of the 2012 Olympics each evening, a series of thirty-second opening idents was made with real Olympic hopefuls. The brief was to use stereo to explore human movement. Directed by Alex Freeman and Jacqui Farnham and shot by Ed Wild, they were the first Olympic coverage a terrestrial broadcaster had transmitted in 3D to homes, and the International 3D Society gave them the Lumiere Award for Best 3D Commercial.

Technical approach

Native stereo on Phantom high-speed cameras. Chris Parks was stereographer, working with director of photography Ed Wild, and supervised the planning, the shoot and post.

In their words

  • "We have always said we believe some of 2012 should be captured in 3D, and we're delighted to confirm our offer to audiences in the UK, providing them with a new way of getting close to some of the key moments from the London 2012 Olympic Games."

    Pocket-lint, Paul Lamkin · Read ↗

Stills

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